WeWork

WeWork is the leading brand in co-working with community spaces in 77 cities and 23 countries worldwide.

As the sole Copywriter on the Global Brand Team, I craft messaging and copy for campaigns across the entire business, including Sales, Email Marketing, Social Media, Out of Home, and Enterprise.

Wework workplace

To announce WeWork’s newest offering, WeWork Workplace, we created a teaser video highlighting features and benefits to potential enterprise customers.

“FOR ALL THE WAYS YOU WORK” WELCOME SERIES

In early 2022, WeWork developed a new brand platform called “For All The Ways You Work” highlighting those who do their best work at WeWork. Adopting a welcoming and familiar tone—I crafted the copy on this onboarding lifecycle email series.

SMB Office offers

To help attract small businesses to WeWork, I created localized ads for the L.A. and Chicago markets. The copy takes a cue from the city as a whole and the neighborhoods within them.