Xtava

Xtava is an e-commerce brand focused on hair care for all women. While it started with just one essential hair dryer, Xtava expanded its product offerings to women of all hair types from 1A to 4C.

I worked on this brand from its inception to launch—developing its look, branding, and tone. When Xtava launched their first line of hair products called “Styling Squad”, I crafted a series of marketing emails to drive awareness and sales among existing customers.

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